February and September are “It” months in the Fashion industry. For buyers, it begins with shoe market, then Fashion Week, followed by the feeding frenzy that is buyer’s market. This is when we all run around from showroom appointment to showroom appointment buying what will be delivered in-store to consumers some 4-6 months later. (Cue the “Chariots of Fire”). To us buyers, this is the dichotomy of the Fashion “present”. It is a dichotomy because in our minds what is “now” is what we are seeing in the showrooms and on the runways, yet what is arriving in store now to be merchandised for the consumer to see as “now” is what we have viewed in the showrooms as our “now” 6 months ago. There are two fashion worlds for buyers during market months – the now that is what we are seeing for the first time as well as the excitement of selling current season merchandise to the client. Our hard work and painstaking editing is being channeled in so many directions that Fashion has replaced the oxygen we breath and the CO2 that we exhale. It is an exciting time to say the least. The unnecessary pile of paperwork that we bring home with us day after day rivals that of teachers’ and lawyers’ workloads. Hectic, yes. Sleepless, yes. Maddening…slightly. Amazing….OF COURSE. This is why we do what we do.
With that said, here we are again. Shoe market is upon us. Spring arrivals are coming in the door daily and Fashion Week invites and RSVP’s have been dispatched. Let the games begin. What will February hold – stay tuned to find out. I can say that for Spring Collections, it is the strongest spring in years! The shoes are GORGEOUS! The clothes are so fun and FRESH! The colors are WOW! Here is a peek at the Ports 1961 showroom last September for what will arrive in the store over the next few months.
Ports 1961 Spring 2012
